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Fun puzzle games4/11/2023 The earliest would be 2022 and until then they’ll most likely scratch the puzzle itch through investment in studios who specialize in puzzle. Supercell is unlikely to throw in the puzzle towel just yet, but we don’t see them releasing another puzzle game in 2021. HDP was cancelled in late 2020 and the project post mortem would undoubtedly make fascinating reading. Having said this, puzzle is a different beast entirely and through the release of Hay Day Pop it seems they learned this lesson the hard way. Supercell is a great game developer who has proven mastery of strategy and multiplayer genres. For Storm8 to see an improvement in 2021, they need to double down on their execution. While Home Design Makeover and Property Brothers are Storm8’s highest earning titles, they have just under 70 games live - so they are not lacking in either ideas or ability to produce. March bolstered FUN-GI’s title ahead of both of Storm8’s games by revenue and it continued to lose its place by Reworks (Redecor) and then dealt a final blow by Firecraft/Magic Tavern’s Project Makeover. Storm8 adventured early into this meta and owned the small space, alongside fun-gi’s House Flip with Chip and Jo. There is a small pocket of games that lean into the interior design element of the decorate meta. It hasn’t yet lived up to the hype or, we imagine, it’s expectations yet, and will likely prompt others in the hidden object space to dabble with similar games. Small Town Murders, which launched around the start of 2020, was Rovio’s big gamble - New IP, new meta/core combination. Despite the new games in 2020, Angry Birds 2 and Dream Blast have not lost their footing as their top two titles. March/April 2020 bumped them back up to 2018 revenue numbers. Before April 2020, their overall revenue was declining slowly, seemingly mitigated by a user acquisition push in Q3 2019. Rovio is also losing revenue share over time, despite launching new games. This past year, some companies seem to understand this better than others. With this large sum of revenue, who is taking home the biggest share? While there is no specific formula to create a hit puzzle game, there is a growing baseline of what’s required to make a revenue generating puzzle machine. We’re working with Sensor Tower to update the taxonomy to now also include kids games as their own separate category. It’s no wonder that kids games were among the biggest winners of lockdowns in terms of revenue and especially in terms of downloads. Other Puzzles grew significantly due to lots of games for kids such as Math Learner, World of Peppa Pig and Kiddopia being placed here in our taxonomy. Solitaire Grand Harvest and Solitaire TriPeaks continued to dominate in the league of their own taking constantly 70% of all sub-genre revenues. The Solitaire sub-genre grew as we predicted last year. It grew largely due to the launch of Trivia Star and massive growth of Drink Roulette, which of course was the perfect fit for a World where both games and alcohol consumption grew exponentially. Trivia Games is a small sub-genre in terms of IAPs. Wordscapes, which is by far the largest game in the sub-genre, was the biggest loser as its share dropped from nearly 30% to less than 25%. Scopely’s Scrabble Go was the largest growing title due to the global launch early in the year. Rest of the titles have a fraction of the market space compared to the big three. Hidden City from G5 was as big as Seeker’s Note in the beginning of the year but is now a clear second with a 10% market share. Seeker’s Note from Mytona is now a clear number two in the sub-genre taking nearly 20% of revenues. Hidden Object leaderboard remained largely the same: Wooga’s (Playtika) June’s Journey takes nearly 50% of all sub-genre revenue. Other than that, the genre remained largely unchanged. Last year it grew significantly with the launch of Among Us that became to many the lockdown game of the year. Action Puzzle is known mainly for Angry Birds titles (Angry Birds 2 and Angry Birds Friends) that tend to dominate this relatively small sub-genre.
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